What We Stand For

At Underpin, we stand for progressive change and the power of grassroots movements. We believe in the transformative potential of well-informed policy and strategic political action. Our commitment is to support and empower organizations and individuals who are working towards a more equitable and just society. We strive to provide the research, strategy, and communication tools necessary to amplify their impact and drive meaningful change.

We believe in transparency, integrity, and collaboration. We understand that real change requires collective action, and we are committed to working closely with our clients and partners to both achieve their goals and create a rising tide to “lift all boats.” Our approach is always values-forward, ensuring that our work not only supports progressive movements, but also aligns with the principles of fairness, justice, and equality that they represent.

At Underpin, our mission is to provide values-forward consulting that drives progressive policy change. We are committed to delivering services rooted in rigorous evidence, ensuring that our strategies and recommendations are both effective and impactful. We prioritize a grassroots-centered approach, focusing on long-term power-building over short-term media blitzes, to foster sustainable change.

As a BIPOC-led organization, we place historically and systemically disadvantaged groups at the center of our analysis and approach. We believe in the power of diverse perspectives and experiences, and we are committed to promoting equity and inclusivity in all aspects of our work. Our mission is not just to support progressive movements, but to help build a more just and equitable society.